When it comes to brand visibility, there is nothing that beats ranking on the first page of search engines such as Google. Things become complicated even for Search Engine Optimization (SEO) gurus whenever Google updates its intricate workings of the rankings machine.
Given the uncertainties surrounding each Google update, among the primary questions that SEOs ask is, “what is the most recent Google core algorithm update, and how does it affect my website’s ranking?”. This is a common question because high ranking websites get high traffic and thus have high conversion rates. This directly impacts profits from direct sales of products and services as well as advertising income.
Over the years, Google has released the various updates. These updates had varying effects on different categories of websites with some improving in ranking while others dipping in ranking. Just recently, Google announced it had rolled out the January, 2020 core update that will ensure that URLs do not appear again if featured within the first 10 organic searches.
In this article, I will look at some of the past Google algorithm updates that had significant impact on most websites on the search engine and give recommendations on what you can to do to keep your website from dropping off from it’s current position.
The BERT (Bidirectional Encoder Representations from Transformers) update was rolled out in October 2019. This is among the latest updates from Google, and it is expected to impact 10% of search queries. The update will majorly affect complicated searches, which also depends on the context. Through the update, the company managed to enhance its understanding of natural language and thus it’s results that were better in context with the searcher’s intent.
The update was rolled out in July 2017. The step to roll it out was taken after SEO ranking tools detected minor volatility. Google introduced the update in a bid to assess the quality of a website. After the update, some people believed to witness a reversal of changes while others did not.
The update was rolled out in October 2015. It utilizes machine learning to determine the best result to a search engine query. Before the update was rolled out, Google was reliant on its basic algorithm to determine outcomes for a certain query. To ensure the search is appropriate, Google feeds the RankBrain with information from various sources.
The update is also known as ‘mobilegeddon.’ It was rolled out in April 2015. In a bid to bring a better experience for mobile phone users, Google introduced this algorithm update. The update aimed at increasing website ranking for all mobile-friendly sites. The update only affected mobile ranking and not desktop.
The update was launched in 2012, which was then known as a webspam algorithm update. The launching of this update targeted spams from links and any other manipulative link building practices. By introducing the update, Google wanted to take control of ranking by curbing various black hat spamming techniques.
This is Google’s search filter that the company introduced in 2011. The main aim of this introduction was to stop low-quality sites from finding their way to top search results. The company updates the panda from time to time. This means sites previously ranking high might escape depending on the changes made.
How to Avoid Dipping Rankings
A core Google update can prove detrimental to many businesses. Although Google issue warnings and updates, numerous uncertainties come with every update. Given that most companies rely on ranking, it is advisable to be prepared to avoid adverse effects after an update is rolled out.
Have the Right Content for Your Users
Usually, Google launches updates to increase customer experience; thus, one can focus on their users to avoid a significant slump in the ranking. To ensure you have the right content for the users, one can pruning and cropping strategy. The strategy will ensure that you are updating your content, thus giving the best material to your users.
Enhance User Experience on Your Website
After ensuring that your content is high-quality and relevant to your target traffic, enhance user experience on your website by fixing broken links, images, and media files. The website navigation should also be simple and structured.
Use Google Search Console
Finally, one should make sure they clean errors in the Google search console.
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